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"That's Who We R" - A Look at NAR's Ad Campaign

Have you seen NAR’s “That’s Who We R” national advertising campaign? According to NAR, this year’s That’s Who We R campaign works as hard you do to show the many ways REALTORS® are here to make the dream of property ownership a reality for your clients.

Members can leverage NAR’s ad campaign by tapping into its advertising, social media, and Content Partnership resources and sharing out who you are and the value you bring to consumers. These brand-boosting assets will require member sign-in credentials. Examples of usage and brand guidelines can also be found at NAR’s official That’s Who We R hub.

You can even get the 2023 look with merchandise from the REALTOR Team Store®.

That’s Who We R TV Ads

“REALTORS® Are Here For It” demonstrates how REALTORS® bring value, partnership, and professionalism to every aspect of the property ownership journey, and often beyond that. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search delivers this work to our target audiences nationally.

NAR has put together some awesome TV ad spots that will can be seen on national and local TV, streaming platforms, and on various digital publications. You can check out some of them and share them with your family friends via NAR’s official That’s Who We R hub.

That’s Who We R Social Media Assets

NAR has put together some awesome TV ad spots that will can be seen on national and local TV, streaming platforms, and on various digital publications. You can check out some of them and share them with your family friends via NAR’s official That’s Who We R hub.

How Does this Ad Campaign Benefit REALTORS®?

According to NAR, this ad campaign gives REALTORS® a national audience to showcase and differentiate the REALTOR® brand through reach and impact to the public, while driving home the value of property ownership and importance of working with a REALTOR®. As a REALTOR, you have access to advertising, social media, and content partnership assets and resources as part of NAR’s consumer ad campaign. It helps consumers know that:

  • The REALTOR® Code of Ethics makes REALTORS® your advocate in one of the largest transactions you’ll ever make.
  • A REALTOR® isn’t just a home or business search, it’s a human connection to the best property for you.
  • A REALTOR® knows your neighborhood, the neighbors, and volunteers to make it better.
  • A REALTOR® negotiates the best price and uses the industry’s leading market data to do it.
  • A REALTOR® finds you a dream home and protects your right to it.
  • A REALTOR® is supported by the nation’s largest professional trade organization, protecting your property and community long after the contracts are signed.

Looking for more info on the “That’s Who We R” Ad Campaign?

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